“We understand there are concerns regarding the Chef image, and we are committed to evaluating our packaging and will proactively take steps to ensure that we and our brands do not inadvertently contribute to systemic racism,” the company said in a press release on June 17.Īfter the company review, executives came to the conclusion that the logo needed to be axed. In June, B&G Foods, which produces Cream of Wheat, announced that they would be reviewing the packaging on their Cream of Wheat products. The iconic hot cereal brand has announced that they will remove the smiling Black chef from their packages, where he has served as their logo for more than 100 years. Cream of Wheat is joining a growing list of companies that are removing or revamping their logos in order to be more racially sensitive.
The Hill’s Morning Report - House GOP censures Schiff, eyes reprimanding. GOP leaders move to defang Biden impeachment measure from Boebert Republicans bash Boebert for forcing Biden impeachment vote: ‘Frivolous’ ‘Trump in heels’ Amanda Chase loses GOP state Senate primary in Virginia What does it mean if someone is censured?Ībbott signs bill banning ‘sexually oriented performances’ in TexasĪlito caught in crosshairs of latest Supreme Court scandalĭeSantis makes gains against Trump in GOP primary: pollĭOJ turns over Mar-a-Lago grand jury testimony to Trump teamĭemocrats fed up with Tuberville want to change Senate rules Watch live: Fed chair Powell testifies before Senate panel on Monetary Policy. Trump calls for death penalty for drug dealers Fox’s Baier notes it would. House Republicans vote to censure Adam Schiff Senate GOP questions Boebert push for Biden impeachment House fails to overturn Biden veto in effort to cancel student debt relief This material may not be published, broadcast, rewritten, or redistributed. The picture changed in the mid-1920s after a Chicago waiter posed in a chef hat and was given $5 and none of the royalties, Gregory Smithers, a professor of history at Virginia Commonwealth University in Richmond, told the Times. The character on the Cream of Wheat packaging was originally named “Rastus,” a pejorative term for Black men, and was portrayed as a slightly literate cook. īen’s Original, which sells rice products, changed its name from Uncle Ben’s and will remove its logo, Mars Food announced last week.ī&G Foods also said it would start a drive to recognize “the importance of diversity and inclusion in the culinary community” and support and aid African American and Latino candidates at leading culinary schools, including through scholarships. Butterworth’s pancake syrup, also said it would review its products, and the creator of Eskimo Pie said its “derogatory” name would be retired. In June, Quaker Oats announced it would no longer use the Aunt Jemima name and character for pancake mix and syrup. The company follows several other brands that announced changes to their names or imagery after George Floyd’s death in Minneapolis police custody sparked Black Lives Matter protests and pushed companies to confront controversial branding. It was not immediately clear when the Cream of Wheat adjustments to the packaging would be made, The New York Times noted. The announcement comes after B&G Foods declared in June it would review its packaging to ensure “our brands do not inadvertently contribute to systemic racism.” “Therefore, we are removing the chef image from all Cream of Wheat packaging.” While research indicates the image may be based upon an actual Chicago chef named Frank White, it reminds some consumers of earlier depictions they find offensive,” the company said in a statement.
“For years, the image of an African-American chef appeared on our Cream of Wheat packaging. The parent company of Cream of Wheat, B&G Foods, confirmed to The Hill on Monday that the packaging will change. Cream of Wheat will remove the Black chef that has appeared on its packaging since 1893, the brand’s parent company announced three months after launching a review on the packaging.
0 kommentar(er)
